IGA Opening
Dazzling start for "A MORE of colours"
Project profile
The Gardens of the World attract around 1.6 million visitors from near and far to Marzahn-Hellersdorf for 186 days full of events. The International Garden Exhibition Berlin welcomes its visitors with a unique venue for learning and experimentation, a space for intercultural dialogue and a hotspot for innovation.
Berlin is celebrating a genuine premiere in 2017 with the largest garden festival in Germany. A good reason to entrust the conception, production and direction of both the opening ceremony as well as the evening launch event to the professionals at artecom.
The invited guests in the IGA Arena, numbering over 5,000, can look forward to a colourful show programme in the best sense of the word during the ceremony attended by the Federal President. One of the highlights of the evening event included the media-enhanced dance performance developed in-house which utilised the LED stage backdrop in ultra-wide-screen format.
Yet the agency is also able to impress on a smaller scale with its comprehensive concept: Alongside the programming and staging, artecom also handled the entire invitation management for the ceremony.
Facts
Customer:
IGA Berlin 2017 GmbH
Location:
Berlin, Gardens of the World
Year:
2017
Services:
Concept
Invitation management
Artist booking
Project management
Production management
Technical planning, consultation and management
Technical equipment