Leading information platform and working exhibition for direct business dealings – these are among just some of the benefits that have made LogiMAT in Stuttgart the premier international address for the intralogistics industry for decades. LogiMAT is set to reopen its ten halls for the first time in spring 2022 following a three-year forced break owing to the pandemic. And just how it has done in the past, BEURMER Group is once again taking part. The specialist for end-to-end intralogistics solutions plans to present its new high-performance bag sorter, developed to meet the growing demands in e-commerce fulfilment, among other things.
The particular location of the exhibition stand in the gallery in Hall 1 poses a challenge for the artecom team. This was confronted with the task of designing two elongated headstands, each measuring 120 m2 and separated by a wide escape corridor, using the BEUMER Group’s established, eye-catching corporate design. Factors to be taken into account include not only the varying heights caused by the sloping hall roof, disruptive columns and the severely restricted number of suspension points. The limited visibility of the double stand as a result of the gallery parapet must also be counteracted. The fact that visitors still find their way to the first floor is ensured by artecom thanks to highly visible internally illuminated headbands positioned above the presentation areas and targeted hall advertising in the form of staircase stickers and banners.