EKO Stahl GmbH, headquartered in Eisenhüttenstadt, Brandenburg, has been a member of the arcelor Group since 2002, together with its Belgian parent company at the time. The merger of arcelor with the Dutch Mittal Steel Company results in the world’s largest steel producer: ArcelorMittal.

artecom was commissioned to give the values of the new group a positive emotional boost under the brand claim “transforming tomorrow” and to bring them to life in a dazzling stage show at the Eisenhüttenstadt production site as part of the town festival.