Following the motto “Antenne Brandenburg and Brandenburg Aktuell on tour – we’re coming to you”, the two renowned public media brands are conducting an extraordinary communication campaign. The plan is to make a tour of five Brandenburg communities around Berlin from August 26th to 30th. The consumer benefit: discussing current regional topics and enjoying entertainment with Antenne Brandenburg at the kitchen table, in the office, over the car radio and in the evening at 7:30 PM on the sofa with the TV colleagues from Brandenburg Aktuell.

The special challenge facing every municipality participating in the campaign: One of the local trade guilds is expected to design the municipal coat of arms every day in just seven hours. The all-day programme is given additional appeal for those targeted by the roadshow through the daily live TV programme Brandenburg Aktuell from the respective tour location.